bill tully

Professional Summary 

Visual designer with 20+ years across advertising, brand identity, communications, marketing and educational publishing. Collaborates to build robust design systems, styles, standards and workflows that keep design consistent and efficient. Loves typography, composition, tables, graphics and navigation systems. Skilled at turning complex content into clear, engaging materials and has fun doing it.

Core Competencies

• Design system development

• Cross-functional collaboration

• Publication & layout design

• Accessibility standards implementation

• Event design: signage, media kits, decks

• Brand development & management

• Print & digital production management

• Design direction

Professional Experience

College Board ‍  ‍|‍  ‍D esigner; S enior Designer; Art Director  |‍  ‍2 010-2026

Evolved through a number of roles and projects. Most recently led a specialized design team creating accessible publications along with associated marketing and communications materials.

Publication Development: Created templates for SAT, PSAT and AP publications—keeping style consistent and simplifying repetitive production work across pub cycles.

Brand Stewardship: Helped to develop, refine and maintain organizational brand standards, creating templates and documentation used across teams.

Design Leadership: Directed a small team of designers. Worked closely with content teams and project owners to establish design solutions for marketing and publication needs. 

ADA Accessibility: WCAG accessibility was identified as an organizational priority. Acted as an ambassador and helped solve for accessibility from the design side through templates and best practices that were adopted throughout the organization. 

Notable projects:

• Designed a template system for a large series of curricular guides (AP Course and Exam Descriptions); helped manage vendor production teams from the design side

• Designed the last paper answer sheets for the SAT along with a suite of associated docs, improving clarity and usability while reducing page count

• Developed accessible PDF standards implemented organization-wide

• Created an XML-based template system that greatly reduced production time for a series of annual publications

Dentsu Next   |  Designer and Studio Manager  |‍  ‍ 2006-2009

Primary production designer and studio manager in a fast-paced advertising agency environment:

• Collaborated with creative teams to produce compelling advertising materials and collateral for national clients

• Worked with project management to ensure quality and on-time deliverables

• Coordinated freelance designers during high-volume periods

• Oversaw production processes and quality control for all print materials

C2Creative |  Designer  |  2 002-2006

Designer for a small brand identity agency specializing in high-end event design:

• Supported high-profile projects including network upfront meetings, product launches and conferences

• Designed print collateral, infographics, media kits and event staging elements for corporate events

917•822•5818

bill.t.tully@gmail.com